Roadmap Signal · Market research for software product roadmaps

02

The problem we solve

Managing roadmap priorities is difficult.

Oversampled customer voices drown out the silent majority.

The biggest, most vocal, and most engaged customers share opinions without even asking, while most customers silently adapt rather than complain.

Sales commitments and executive opinions override the base.

A large bookings opportunity or an executive conversation with a thought leader can shift development capacity to features that aren't aligned with the broad customer base.

Fragmented feedback loops are hard to unify.

Customer feedback arrives through disparate functions of your company and through different forums throughout the year, making it difficult to aggregate insights.

03

How DiscoverySignal works

A high quality discovery process for defensible roadmaps.

Research capabilities that build on each other: cross-functional breadth, depth from your target market, and quantitative insights.

01 / Intake interviews

Your team interviewed by a panel of AI interviewers.

Capture qualitative breadth from your internal team and surface the questions worth digging deeper on in the live In-Depth Interviews that follow.

Live moderator, guided in real time by AI.

Your customers and prospects interview with a live moderator to build credibility, pursue depth and ensure complete answers.

Dynamic surveys to capture insights efficiently.

Quantitative methods that identify underserved needs, separate catch-up features from delighters, and validate willingness to pay.

The cost of building the wrong things, faster.

AI is making it faster and cheaper to build software. For companies without effective feedback loops, that acceleration is exposing that product managers can't validate which enhancements customers and prospects care about before building them.

Features that miss the mark give prospects and customers a reason to consider competitive alternatives. Amid that challenge, product managers need to simultaneously be the product subject matter experts, identify the right customer needs to address, and create the requirements to input into AI coding agents.

Even your best PMs strain under that workload, and leaders responsible for multiple products can't synthesize shared needs fast enough to prevent duplicative engineering investment across the portfolio.

Roadmap Signal is built specifically for this. We come from software product management to serve product management teams.

05

Methodology depth

Many perspectives to produce the signals that strengthen product roadmaps.

Lens 01

Unify cross-functional input

Cross-functional departments know customer and prospect needs and competitive threats that may be blind spots for product leaders.

Lens 02

Customer and non-customer feedback

Get feedback from customers and non-customers to find enhancements that minimize churn risk, attract new logos, and clarify market messaging.

Lens 03 · Jobs To Be Done

Find underserved needs

Quantify the opportunities to help your customers with the jobs they need help with the most while weeding out the jobs they already have tackled.

Lens 04 · Kano

Understand emotional responses

Segment features according to customer feelings and expectations to understand the criticality and excitement about meeting that need.

Lens 05 · Van Westendorp

Understand willingness to pay

Identify what customers are willing to pay for a feature that addresses an identified challenge so that you can set an appropriate price.

Lens 06

Fuse cross-portfolio requirements

Review preliminary requirements to identify potentially duplicative functions that can be built once and used across multiple products.

Beta program

Three software companies. Extraordinary pricing and influence.

Founding-customer pricing. Direct founder access. Early access to new features.

Apply for the beta See an engagement flow

07

Quick answers

The four questions everyone asks first.

What kinds of companies is this for?

Software companies. We focus on B2B software companies with several product managers working on a few products or several product management teams with larger portfolios of products.

Do we need to share customer data?

Sharing data about your business and customer landscape helps Roadmap Signal gain a better understanding of your business situation. There is no mandate to share specific customer information.

How much AI is being used in the engagement?

Phases of engagements are a mix of fully AI-driven or AI-assisted with humans-in-the-loop for quality control.

How fast can I get started?

Use your credit card to initiate the first phase of the engagement immediately.

Market research for software product roadmaps.